Sustainability
As a sustainable alternative to fast fashion techniques, sustainable fashion—also referred to as green fashion or responsible fashion—is gaining popularity swiftly. The phrase “sustainable fashion” refers to clothing that is produced and used in a way that is sustainable and protects the welfare of everyone engaged in its creation, including the environment. The sustainable fashion sector places a high priority on ESG objectives like the reduction or elimination of CO2 emissions; overproduction; minimization of pollution and waste; support of biodiversity; and assurance of safe working conditions and fair remuneration for garment workers. The green fashion movement spans industry lines and is a source of dispute for both customers and manufacturers. As customer behaviour patterns show a desire for clothing made ethically and sustainably, brands and businesses are actively adopting this trend. The worldwide market for ethical fashion is predicted to expand by $5.84 billion in 2021, a considerable increase from the $4.67 billion forecast for 2020. Green fashion is a way of life, not just a trend.
HOW SUSTAINABILITY IS DRIVING OUR BUSINESS?
Sustainability has been incorporated in our working mechanics for some time now. We have been pursuing sustainable standards of a prot centric business model & in the journey we have enabled many considerable changes in our operations which hugely corresponds to an environment friendly, ESG enabled business development
- Usage of ONLY organic fibres, including storage, bleaching, yarn handling & processing and transportation.
• In the production of organic fibres, all materials & machinery used are assessed and audited regularly.
• Modern organic fibres handling machinery is stationed in all our production units.
• Efficient water management through proper rainwater harvesting & adequate water reuse mechanisms in place at our operations sites.
• We have ensured fair trading practices across our entire partners & vendors network.
• Regular capacity building practices & workshops are organized for the staff.
• Complete Transparency & Accountability is maintained across all collaborative channels for checks and balances.
• Fair & equitable remuneration practices.
• Regular Operational Safety & Health Trainings for the staff.
• A fair commitment to policies of Non-discrimination, No Child labour, Gender Equity, Women’s economic empowerment & Freedom of
association
GREEN FASHION
Green fashion is a lifestyle. It refers to clothing that takes into account the environment, consumer health, and working conditions in the fashion business.
Usage of ONLY organic fibres, including storage, bleaching, yarn handling & processing and transportation.
• In the production of organic fibres, all materials & machinery used are assessed and audited regularly.
• Modern organic fibres handling machinery is stationed in all our production units.
• Efficient water management through proper rainwater harvesting & adequate water reuse mechanisms in place at our operations sites.
• We have ensured fair trading practices across our entire partners & vendors network.
• Regular capacity building practices & workshops are organized for the staff.
• Complete Transparency & Accountability is maintained across all collaborative channels for checks and balances.
• Fair & equitable remuneration practices.
• Regular Operational Safety & Health Trainings for the staff.
• A fair commitment to policies of Non-discrimination, No Child labour, Gender Equity, Women’s economic empowerment & Freedom of
association
Environment, social and governance
Environment, social and governance (ESG) compliance is the new-age, sustainability-based company’s strategy or a set of standards endowed with relevance for a company’s operations. Today, ESG is gaining gravitas in various companies’ production & operation mechanisms because majority of global & national investors are now keen on socially conscious screening for potential investments.
